As big believers in the potential for digital disruption in the boating industry, we gave a keynote on this topic at Mobile World Congress 2025 together with our industry partner Yamaha, and our tech partner Station Digital Media. We believe Yamaha sits in a very opportune seat to be a driver in unlocking incremental value in the boat building ecosystem.

Someone who has also spent a considerable amount of time analyzing this industry are the smart people at McKinsey. Please read their recent article on the five levers to use for boat builders to improve both revenue and margins.

https://www.mckinsey.com/industries/automotive-and-assembly/our-insights/from-design-to-aftersales-unlocking-value-in-boat-and-yacht-building?stcr=96E4C1CA79224F7AACDD8ECBF60E6416&cid=mgp_opr-eml-alt-ain_aa-mgp-glb–&hlkid=ca130d66814446d6bf61535962add858&hctky=15440746&hdpid=1a6853ef-e27e-48e0-a5a7-a63ba35d822e

Further reading on Yamaha’s “Siren” Product Line.

Yamaha’s latest Connected Boat release, the Siren 3:  

https://www.businesswire.com/news/home/20241001831783/en/Siren-Marine-Introduces-Siren-3

Yamaha’s Connected Boat Mobile App: 

https://www.businesswire.com/news/home/20240125825682/en/Yamaha-and-Siren-Marine-Announce-New-Siren-Connected-Boat-Mobile-App

We hope to see you at CES 2026 where Yamaha and KDDI will be showcasing their latest technology in our booth – North Hall, Stand #11063